Prelude Water Based Hair Clay – Flagship X The Pomp – 10th Anniversary Limited Edition

$23.99
  • Strong Hold: Designed to provide a robust hold that lasts throughout the day, keeping styles intact.
  • Matte Finish: Unlike many traditional styling products that can leave hair shiny, this clay offers a natural, matte look.
  • Texture and Definition: Helps to create definition in hairstyles, enhancing natural texture and volume.
  • Easy Application: Usually easy to work with, allowing for both flexibility and reworkability, so you can adjust your style as needed.
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Prelude – Flagship x The Pomp was our FIRST collaboration EVER!

The year was 2016. The Home-Brew pomade and hair care niche was booming… And we had the privilege of working with one of the largest YouTube reviewers of the day: The Pomp.

Together we created The Prelude, which combines the strengths of both our brands, focusing on high-quality ingredients and performance. There were no notable hair clay’s in this market at that time and between the two of us we created this unique product. Although we’ve made some slight tweaks to the formula to make it more user friendly and refined, the core of this product remains the same.

4 oz Amber Glass Jar

  • Water, Kaolin Clay, Shea Nut Butter, Rice Bran Wax, PEG 40 Hydrogenated Castor Oil, Bentonite Clay, Fragrance, Sodium Sesquicarbonate, C12-15 Alkyl Benzoate, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol, Stearic Acid, Citric Acid
  • Strong Hold: Designed to provide a robust hold that lasts throughout the day, keeping styles intact.
  • Matte Finish: Unlike many traditional styling products that can leave hair shiny, this clay offers a natural, matte look.
  • Texture and Definition: Helps to create definition in hairstyles, enhancing natural texture and volume.
  • Easy Application: Usually easy to work with, allowing for both flexibility and reworkability, so you can adjust your style as needed.
  • Black Ice Fragrance: Hints of leather and musk!
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Our Story, Our Mission


We made products that we have always wanted for ourselves, but could never find in the hair styling market. Clean, resilient, and made to beat the heat and humidity. Flagship serves up the daily driver's for the daily voyage.

Let us help you set sail, day after day.

- CW Branson, Founder

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